Broken down into bite-size sections for every setting. Even the sky doesn’t define the limit when it comes to personal safety for every human being. Even more so in these times of stress. The pandemic has seen unprecedented job losses and crime rates are going up in an inverse proportion to the dwindling economy in every society. The…

The burning question that you must be having in your mind is whether it is worth hiring a good copywriter for any of your business needs. What deal are you snatching up in a moment by hiring one that someone else is not offering? Good question. Businesses these days are…

The Uri snowstorm gave climate-change doubters ample scope to short-circuit the promise of renewable energy. Without analyzing the real cause behind it. “Houston, We Have a Problem.” Thankfully, this was not from Perseverance, the spacecraft just days away from Mars landing. …

Nobody did it as good as David Ogilvy! He is so good and so downright honest. It almost hurts sometimes, doesn’t it? And yet we read on! He cut the path of direct response marketing. Oh boy, what an amazing path that is. As customers, we are happy wanting to…

Plain Vanilla, please. In an exotic land where I’m trying to figure out the next turn on the map and next food I could chew on, it’s the simple and familiar I head for when I’m really hungry. Aamer Ghol or whatever it is called could be yummier on my…

Yes, it is hard. I have tried to be one all my life. Believe me, it was hard back then, when I was a teenager. I had to depend on the availability of authentic books and the very “knowledgeable” people. I know that kind of betrays my age, and I…

“Act now, before it is too late,” said Chewang Norphel, the famous hydrologist with a heart, the civil engineer from Ladakh who motivated local villagers to join him to make a glacier. Yes, you read it right. He did “make” a glacier. Chewang Norphel is the pioneer among environmental engineers…

You know that feeling when the doorbell rings in an early evening hour when you’re not expecting anybody. …

I started out as a dunce, in life. Literally. “Not fit for class” was what my first-grade teacher wrote on the progress report. My parents preserved it with care, to show me when I would grow up to be successful. It took many decades. And I did not become a…